Insights
Southeast Asian e-commerce: TikTok disrupts the market, Shopee and Lazada navigate defensive dilemmas
Several contenders exist, but the verdict on the future leader of Southeast Asia’s e-commerce market remains pending.
7 mins read
TikTok
The integration of TikTok Shop into Tokopedia will enable it to resume operations in Indonesia, following its forced suspension in October due to regulatory reasons.
An investment in Tokopedia would be an unprecedented move for TikTok amidst its global expansion into online shopping.
The new regulation mandates the clear segregation of social media and e-commerce activities, impacting TikTok Shop and the e-commerce landscape in Indonesia.
Controversy around TikTok’s Project S could trigger regulatory change to protect the interests of local MSMEs in Indonesia.
US consumers are still choosing these apps despite privacy concerns, suggesting that they provide a superior user experience.
Security concerns and lack of market access drives crackdowns around the world.
Under a new leadership team helmed by Chew, ByteDance-owned TikTok is no longer just a popular entertainment app but a revenue-generating business.
ByteDance’s acquisition of Musical.ly helped TikTok become one of the world’s most popular apps.