Insights
Live commerce is Southeast Asia’s next chapter, and TikTok Shop is leading the way
For cross-border sellers targeting Southeast Asia, few platforms can rival the ecosystem and expertise TikTok Shop offers.
6 mins read
TikTok Shop
The platform proved its e-commerce mettle during the festive period but risks hitting a roadblock from looming regulatory challenges.
Lazada’s first profit milestone hints at Alibaba’s USD 7.7 billion investment bearing fruit, but intense competition leaves a long road ahead.
With GMV skyrocketing to USD 16.3 billion in 2023, TikTok Shop is shaking up Southeast Asia’s e-commerce market, giving Shopee and Lazada a run for their money.
Several contenders exist, but the verdict on the future leader of Southeast Asia’s e-commerce market remains pending.
The new regulation mandates the clear segregation of social media and e-commerce activities, impacting TikTok Shop and the e-commerce landscape in Indonesia.
TikTok Shop was launched in Indonesia in mid-April, at the beginning of Ramadan, with heavy celebrity endorsement.