Insights
Will Li-Ning’s Stephen Curry deal cut both ways?
The Chinese sportswear brand is counting on Curry Brand becoming a long-term global asset.
4 mins read
Li-Ning
Li-Ning offers something harder to match than money: room to make Curry Brand the centerpiece.
In a cautious year for sportswear businesses, Li-Ning is prioritizing discipline and stability over rapid expansion.
Li-Ning will outfit Chinese athletes at global events through 2028, taking over from Anta as the official sportswear partner.
In an uncommon VC move, HongShan teams up with Li-Ning to drive the sportswear brand’s international growth.