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After racing to 15,000 stores, Cotti Coffee gets serious about quality control
The Chinese coffee chain plans to deploy 1,100 regional managers as it works to shore up its low-cost, franchise-driven model.
4 mins read
Cotti Coffee
Speaking at the 36Kr WISE2024 summit, Cotti’s chief strategist detailed how pricing and supply chain efficiency are driving the brand’s rapid expansion.
Nowwa follows Cotti in expanding to the Middle East, targeting growth in an untapped market for Chinese coffee brands.
Cotti Coffee’s USD 1.40-a-cup promotion is adding deflationary pressure to the industry.
China’s largest coffee chain is at an inflection point, awaiting a turnaround.
Cotti Coffee’s push to adopt coffee-making robots, yet to be proven as a practical and cost-effective practice, may pose challenges for its franchisees and lead to frustration.
Competition is brewing quickly in China’s coffee market, but not all players are feeling the heat equally.
Cotti Coffee has established over 5,000 stores in under a year by mirroring Luckin Coffee’s approach, drawing acclaim. But is its business model sustainable for the long run?
Can Luckin Coffee’s founding team replicate their past successes beyond borders with their new branded coffee chain, Cotti Coffee?