Insights
After sitting out the food delivery war, what cards does Chagee hold?
Instead of competing on price, Chagee is counting on store economics, a deeper product pipeline, and long-term brand equity.
8 mins read
Chagee
Once a market favorite, the Yunnan-based teahouse chain faces intensifying competition in China even as its overseas business strengthens.
Slowing same-store growth may signal turbulence ahead for Chagee despite its standout year.
Zhang Junjie, founder of Chagee, joins Haidilao as an independent director, hinting at possible expansion into tea beverages.
While Olympians vied for gold, Chinese tea brands like Chagee and Heytea fought for their own spotlight with pop-up stores in Paris.
Luckin Coffee is breaking into tea territory, and its latest release is drawing comparison to Chagee’s popular milk tea—here’s how they stack up.
The Chinese tea chain has reportedly recruited Li Tao, vice president of Starbucks China, to support its aggressive expansion strategy.